PRWeeks Best Places to Work


 PRWeek’s Best Places to Work scheme has been designed to help PR agency and client-side comms team leaders develop the best possible working environments for their staff, while recognising outstanding workplaces and initiatives these businesses do.

After a return to work post-pandemic, our revamped Employee support during COVID-19 category gives you the chance to be in the spotlight for how your organisation has adapted its workplace policies during the era of the coronavirus pandemic and in the return to a more blended working format

With entries judged in a rigorous two stage process, and competition from the best agencies in the UK, the Best Places to Work Awards is the best platform to attract the industry's up & coming talent.


A NOTE FROM THE EDITOR

"The challenges of the COVID-19 era for comms employers have continued over the past 12 months, especially given the complexities around the return to the office. Meanwhile, issues such as diversity, mental health support, and training & development remain key.

The Best Places to Work Awards is your chance to stand out from the crowd and be recognised as a top comms employer - at a time when good employment practices are more important than ever."

John Harrington, Editor, PRWeek UK


Best Places to Work Categories

What category will you enter?

GOLD AWARDS

Small Agency (2-29 UK employees)

Mid-Size Agency (30 to 99 employees)

Large Agency (100+ employees)

In-house Team

SPECIALIST CATEGORIES

Training & Development Award

  • How do you decide what kind of training you provide to individual members of staff? Eg: during line manager appraisals, using third party training providers 

  • Describe your approach to staff training 

  • How do you measure the success of the training programmes?

  • How much money and/or time do you allocate to staff training and development?

  • How are staff promotions managed?

  • How do you identify and fill skills gaps?

Rewards & Benefits Award

  • Describe your approach to staff pay

  • Please describe your approach to staff bonuses. Eg: how the bonus is calculated, what percentage of profit is spent on bonuses 

  • Are staff able to acquire equity in the business? If so, please detail your approach 

  • What is your pay bracket for entry-level staff? Eg: £23k to £26k

  • How do you assess if staff are being fairly remunerated for their work? Eg: benchmarking against industry averages 

  • Please describe your approach to holidays/annual leave

  • Please describe your approach to staff sabbaticals, if applicable, and detail how many employees have taken sabbaticals in the past three years 

  • Describe your staff pension offer

  • Please list other main staff benefits that you offer. Eg: health insurance, gym membership, cycle to work schemes


Organisational Health and Ethics

  •  Do you record and measure sickness absence for your agency/team, and if so how?

  • What is the average number of days that each member of staff takes as sickness each year? 

  • What steps are you taking to reduce staff absences? 

  • What percentage of job offers that you made over the last 12 months were accepted? (Please express as a percentage)

  • What percentage of your staff/team left in the past 12 months?

  • What is the average length of service at your agency/in your team? 

  • How do you help newcomers settle into the business/your team? 

  • Do you allow staff to refuse to work on accounts/campaigns if there is a clash of personal beliefs? Describe your approach 

  • Describe your organisation's approach to corporate social responsibility


Diversity & Inclusion Award

  • How do you encourage diversity in your recruitment, in terms of gender, ethnicity, educational background, disability and LGBTQ+
  • What impact have your policies had on the makeup of the workforce? Eg: proportion of non-white and female staff and board members

Best Internship Scheme Award

  • Describe your organisation's approach to internships, if applicable
  • What impact has the internship scheme had on your organisation and on interns, if applicable? Eg: how many interns go on to become full-time staff members
  • Describe your organisation's approach to apprenticeships, if applicable
  • What impact has the apprenticeship scheme had on your organisation and on interns (if applicable)? Eg: how many interns go on to become full-time staff members


**NEW** Employee support during COVID-19

Please outline ways in which your organisation has adapted its workplace policies during the era of the coronavirus pandemic, with a particular focus on changes made in 2021. This includes, but is not necessarily limited to:

  • Changes to the office (if relevant), especially with the 'return to office'
  • Having effective systems and processes in place when teams are combining working from home with working from the office (if relevant)
  • Mental health support
  • Employee/employer communications channels and approaches

Please note: it's likely that you would have mentioned some of these steps earlier in the application form. It's not a problem to repeat them here.

**NEW** Sustainability

  • Does your organisation operate a cycle-to-work scheme to encourage more environmentally-friendly commutes?
  • Does your organisation offer other incentives for staff to travel using more environmentally-friendly means for business reasons? (If so, please give details)
  • Does your organisation offer incentives for staff to travel using more environmentally-friendly means for non-business reasons? (If so, please give details)
  • Does your organisation track and report its carbon footprint?
  • Has your organisation set science-based targets for reducing its emissions? (If so, please give details)
  • Does your organisation work with an external consultant or another third party to be more environmentally sustainable? (If so, please give details)
  • Has your organisation taken steps to ensure its supply chain is more environmentally sustainable? (If so, please give details)
  • Does your organisation buy second-hand computers or other equipment/furniture to be more environmentally sustainable?
  • Does your organisation use a scheme or schemes to offset its carbon emissions? If you do, please indicate whether the schemes match the Gold Standard under the United Nations' Sustainable Development Goals.
  • Does your organisation have a policy of not working with specific clients or industries on the grounds of their detrimental impact on the environment? (If so, please give details)
  • Has your organisation undertaken any other notable steps to be more sustainable (please give details)? For example: increase recycling capabilities, use low-emission lightbulbs etc.

Culture, wellbeing and mental health support

  • How do you ensure your staff don't work excessive hours?
  • How do you compensate or reward staff who work excessive hours?
  • Detail any specific policies or schemes you have to support the mental health of employees
  • How you measure the success of these schemes?
  • How would you support a member of staff whose mental health appears to be suffering?
  • How you ensure line managers are able to support the mental health of their team? 


Flexible working and parental policies

  • Describe your organisation's approach to flexible working
  • Describe your organisation's parental leave policy or policies, including maternity and paternity pay
  • Do you offer benefits for parents and/or those caring for elderly relatives, and if so, what form do these take? Eg: childcare vouchers, home working, nursery/crèche arrangements 
  • Do you have a 'returnship' programme for parents returning from parental leave? If so, please detail 
  • How do you balance the needs of working parents with those of non-parents?
  • Please provide data, if applicable, to support the success of your flexible working and/or parental leave policies, eg: proportion of staff who return after parental leave

Why Enter the PRWeeks Best Places to Work Awards

SOME OF THE REASONS YOU NEED TO BE INVOLVED. CELEBRATE YOUR HARDWORK


Test yourself against competitors working in your specialism and prove that you’re at the top of the industry.



Companies want to work with awarding winning organisations who are knowledgeable, creative and passionate about their industry. 



Winning a PRWeek Best Places to Work award will help to cement current relationships with your clients and stakeholders, as well as helping win new clients - clients want to work with organisations who go above and beyond.


Key Information

Pricing and dates for your diary


Early Bird Deadline: 27 January 2022

Standard Deadline: 10 February 2022

Shortlist Announcement: 22 March 2022


Early Bird Gold Category: £400.00

Standard Gold Category: £480.00

Early bird Specialist Category: £300.00

Standard Specialist Category: £380.00

Judging Panel


An elite panel of judges chosen by the PRWeek editorial team will be responsible for reviewing and scoring each entry submitted. These judges include senior event professionals from agencies, in-house planners and associations. Judges will be chosen because of their professional and wide-ranging level of expertise.  If you would like to be considered for part of the 2021 judging panel, please submit your nomination.