Koray is an internationally experienced communications director with a track record of crafting impactful strategies that deliver business results. As the PRCA's Director of Communications & Marketing, he is responsible for overseeing the Association's communication strategy and strengthening the PRCA's global reputation as a force for good in the PR industry. He works with business and communications leaders from around the world to champion the importance of PR and campaigns on issues including misinformation, inclusion and equity, and mental health. He began his career at a healthcare PR agency in New York and spent seven years at the CIPR working in policy and PR. He holds a masters degree in media and communications, a PR Diploma and is a Chartered PR Practitioner.