Adina James

Adina is an Account Director at Allison+Partners. Since joining the Allison+Partners team in 2017, Adina sits firmly across both the B2B and consumer practices resulting in a 'best-of-both worlds' approach to PR and communications. She's worked closely with a number of disruptive mission-based brands looking to enter the UK market for the first time. A couple notable projects include organising the Irwin family's first UK press junket since the death of Steve Irwin ahead of a brand new show launch on Animal Planet, leading a UK media tour with Impossible Foods' CFO, consumer press lead for social media platform Reddit, the UK press launch of Stasher and two funding announcements for food-tech startup, Deliverect across EMEA, the Americas and Australia.