Taryn has 7+ years of multimarket experience, specialising in global brands. She is specialist at global brand and social purpose development, brand storytelling, content and partnership strategy. In a world where the traditional media landscape has shifted dramatically, Taryn believes content is king and influencers and brand fans should be the focus. She believes in taking brands from invader to welcome contributor through targeted reach and richly relevant content. She recently led the creative, strategy and execution of Lipton’s Be a Maker – a mobile-first supply chain campaign. Finalist at multiple industry awards, the campaign achieved the highest YouTube VTR vs historical UL global activations @ 36%, 86m views vs target 55m views, 275m impressions +28% above benchmark.