1: Culture, wellbeing and mental health support


  • How do you ensure your staff don't work excessive hours?
  • How do you compensate or reward staff who work excessive hours?
  • Detail any specific policies or schemes you have to support the mental health of employees
  • How you measure the success of these schemes?
  • How would you support a member of staff whose mental health appears to be suffering?
  • How you ensure line managers are able to support the mental health of their team? 

2: Flexible working and parental policies


  • Describe your organisation's approach to flexible working
  • Describe your organisation's parental leave policy or policies, including maternity and paternity pay
  • Do you offer benefits for parents and/or those caring for elderly relatives, and if so, what form do these take? Eg: childcare vouchers, home working, nursery/crèche arrangements 
  • Do you have a 'returnship' programme for parents returning from parental leave? If so, please detail 
  • How do you balance the needs of working parents with those of non-parents?
  • Please provide data, if applicable, to support the success of your flexible working and/or parental leave policies, eg: proportion of staff who return after parental leave

3: Training and career development


  • How do you decide what kind of training you provide to individual members of staff? Eg: during line manager appraisals, using third party training providers 
  • Describe your approach to staff training 
  • How do you measure the success of the training programmes?
  • How much money and/or time do you allocate to staff training and development?
  • How are staff promotions managed? 
  • How do you identify and fill skills gaps? 

4: Reward and Benefits


  • Describe your approach to staff pay
  • Please describe your approach to staff bonuses. Eg: how the bonus is calculated, what percentage of profit is spent on bonuses 
  • Are staff able to acquire equity in the business? If so, please detail your approach 
  • What is your pay bracket for entry-level staff? Eg: £23k to £26k
  • How do you assess if staff are being fairly remunerated for their work? Eg: benchmarking against industry averages 
  • Please describe your approach to holidays/annual leave
  • Please describe your approach to staff sabbaticals, if applicable, and detail how many employees have taken sabbaticals in the past three years 
  • Describe your staff pension offer
  • Please list other main staff benefits that you offer. Eg: health insurance, gym membership, cycle to work schemes

5: Organisational health and ethics


  • Do you record and measure sickness absence for your agency/team, and if so how?
  • What is the average number of days that each member of staff takes as sickness each year? 
  • What steps are you taking to reduce staff absences? 
  • What percentage of job offers that you made over the last 12 months were accepted? (Please express as a percentage)
  • What percentage of your staff/team left in the past 12 months?
  • What is the average length of service at your agency/in your team? 
  • How do you help newcomers settle into the business/your team? 
  • Do you allow staff to refuse to work on accounts/campaigns if there is a clash of personal beliefs? Describe your approach 
  • Describe your organisation's approach to corporate social responsibility

6: Diversity and inclusion


  • How do you encourage diversity in your recruitment, in terms of gender, ethnicity, educational background, disability and LGBTQ+?
  • What impact have your policies had on the makeup of the workforce? Eg: proportion of non-white and female staff and board members 

7: Internship and apprenticeships


  • Describe your organisation's approach to internships, if applicable
  • What impact has the internship scheme had on your organisation and on interns, if applicable? Eg: how many interns go on to become full-time staff members
  • Describe your organisation's approach to apprenticeships, if applicable
  • What impact has the apprenticeship scheme had on your organisation and on interns (if applicable)? Eg: how many interns go on to become full-time staff members

8: Please describe any other initiatives you offer that will help your application (max 250 words)



9: Describe what sets your organisation apart from its rivals and why it deserves to be a PRWeek UK Best Places to Work Awards winner (max 250 words)