Alison has more than 25 years' experience working with some of the world's best known global corporations advising on reputation, the effective implementation of multi-market strategies, CEO counsel and crisis and issues management. Following a successful UK consultancy career she was appointed CEO of Weber Shandwick Asia Pacific where she was responsible for 12 markets across the region . Alison then joined Huntsworth PLC as Business Development Director followed by four years as CEO of Grayling UK & Ireland Alison now runs her own consulting business working as NED, board advisor and mentor to a range of companies helping them grow and develop a more successful and profitable business. Alison is a Fellow and former Chairman of the Public Relations Consultants Association and a Fellow and former President of the Chartered Institute of Public Relations. She is currently Chairman of the PRCA CPD board and is the UK representative on the global ICCO board. She is a regular contributor to PR Week magazine as @pitchwitch. Alison was awarded the prestigious PRCA Mark Mellor Award in 2017 for outstanding contribution to the PR and communications industry.